Joanna Dabrowska

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Role: Art Director, Brand Designer
Location: London, Berlin, Copenhagen
During my time at SumUp, I worked on few campaigns featuring their most recent payment features, one of them was a collaboration with Apple where I took a role of Art Director for crafting a visual style for a videoshoot that aligns with Apple’s signature aesthetics while maintining SumUp key brand guidelines. Working closely with the director and producers, I made sure that every element on set, from color schemes to product placement, enhances clarity and ease of understanding for the viewer.

For this project, the focus was on creating an environment that feels both aspirational and accessible. Attention to detail is key, ensuring that props, wardrobe, and background elements reflect Apple’s brand guidelines. The composition and movement within each frame are carefully guided to keep the user experience at the forefront, ensuring seamless integration of the Tap to Pay feature interaction with dynamic visuals. The videos where published online on Youtube and Instagram and got a significant reach.

HERE is the link to Youtube